Thursday, May 31, 2012

Holy Gardens Ash Crypt Discount Bonanza







May 9, 2012
MR. HENRY TANEDO
Greenhills Development Corporation
Ortigas, Pasig City


Sir:
As per our discussion on our last meeting and based on your suggestion, I am proposing for an "ASH CRYPT BONANZA"  to achieve the following objectives:
GOALS / OBJECTIVES:
1.      To sell 50 units;
2.      To increase sales performance of HGGMP.

3.      To generate additional cash flow

REALITY:
          Despite the passage of time and 3 discussions with Mr. Tanedo, only 2 ash crypts have been sold.

OPTION/ALTERNATIVES:
1.       House to house saturation to subdivisions;
2.      Conducting sales presentation to companies in the municipality and adjacent 
town;
WHAT TO DO NEXT: CONDUCT AN EVENT "FREE BREAKFAST ASH CRYPT BONANZA"
PRODUCT: ASH CRYPTS
1.  Simulation on the different levels of the Ash Crypts to emphasize to prospects that 
some were already sold;
2.  Place tarpaulin indicating: "Limited units are available or Limited Offer".

PRICING STRATEGY:
        INSTALLMENT
Below ten (10) units; One year to pay  -   Php. 25,000.00
Above ten (10) units                                          22,000.00

        CASH
 0 – 9 units                                                     Php. 22,000.00
Above ten (10) units                                              20,000.00
  

COST BENEFIT ANALYSIS:
            INPUT  -           Commission              -           P100,000.00   
                                   Discount                                  125,000.00   
                                   Food & Refreshment                12,000.00                             
                                   TOTAL                                      P237,000.00   

           OUTPUT -        Expected Sales        -              P1,000,000.00
            Ratio:                                                                      .24                      

PLACEMENT: 1.      Conduct agents meeting on May 12, 2012 to disseminate the event;
2.      Visit companies within the vicinity and nearby towns: (Canlubang, Cabuyao, Sta. Rosa) for recruitment of agents for bulk sales;
3.      Customer Satisfaction Specialist

*FREE ONE (1) Unit for Customer Satisfaction Specialist and Agents who will be able to   
  sell 10 Ash Crypts  Good for May l3 up to June l3 only.
* Outright Commission to Agents.   


PROMOTION: 1.     Free breakfast at Holy Gardens Greenhills;

2.       Installation of Tarpaulins;
3.      Sending of Invitations to Top 50 existing customers; 25 significant personalities in the 
municipality;
4.      House to house saturation in subdivisions.
5.      The new CSS will market to industrial accounts prior to the event.
6.      During the event, JUS and HT will attend together with their friends, to speak on ash 
crypt  <?>
7.      A powerpoint presentation on ash crypts will be prepared. < ?>

PROGRAM FOR THE EVENT: (?)

When:  (June 2, 20l2)

Where: Chapel Or Some Other Venues

Time    :8:30 – 10:30 AM
Description: https://mail.google.com/mail/u/0/images/cleardot.gifEmcee:
Program
1. Prayer Song
2. Recognition of the attendees
3. Welcome Remarks
     3.1 Invocation -  Mr Henry Tanedo represented by Carlota Sabile
     3.2  Mr. Jorge Saguinsin
4.  Power point Presentation on Ash Crypt 
5.  Announcement of the Promo

6.  Distribution of Souvenirs

WHEN:
            TIMELINE                           WHAT                            WHO           WHO WILL MONITOR
            May 9, 2012              Presentation/Approval
                                              of Proposal                          JUS
            May 10, 2012            Budget Preparation               HLC                          ASR
            May 11, 2012            Preparation for Agents          ASR                          HLC
                                               Meeting
            May 12, 2012            Agents Meeting
            May 13, 2012            Distribution of Invitation       MSM             ASR / HLC
                                            Saturation                             
HQO 

 WHO: HGGMP – Marketing and Sales Agents

 We seek your approval and your additional marketing support from your good office.
                                                                                                 Approved:
  
JORGE U. SAGUINSIN                                                          HENRY TAƑEDO
Senior Managing Director                                                 Greenhills Development Corp.


 x                            The Ash Crypts


 x                                Better Landscaping around the chapel


 x                            The chapel surrounding was improved thru Lennie


 x                              Hazel made the office look better.

 x                                 Office appearance is better



                                 Preparing chapel for interment.


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