We
just learned that a pre need memorial plan group that is nationwide is
number one in their industry and controls 90% ofithe market. But they
yet have to prove themselves in the luxury and quality category. Many
are complaining about quality and service
They have a number of chapels and offer only but funeral viewing
and wooden caskets. Their product is often mistaken to be same as
ours. They are not. We are offering/selling memorial lots + other services. And very soon we are offering them via 3rd party supplier plus chapel use.
These are some clarications that need to be made:
1. Their is a plan, ours is a concrete real estate product;
2. Theirs is a single product/service and which is intended for vast majority of people;
3, Our Bereavement Value Option (BVO) will be the first ever bundled end to end back to back memorialization package. It includes:
1. Lot
2. Interment Service
3. Funeral Service
4. Chapel Use
4. They have considered us a competitor but we are not.
Our customers must realize that we will be the first company
to offer a complete, one stop shop, end to end, back back
memorialization package. Some one has yet to match this offering.
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