According to Mr. Jose, a leading expert in memorialization, five years ago the trend in memorialization were:
l. One stop shop
2. Cremation
3. Complete services
In my opirion, the following shall be the trend:
l. The trend is toward cheaper and products and services for the masa. Hence, direct cremation will be in demand;
2. There is a new business model - the high rise body and ash crypts building as the La Loma cemetery.
3. Suppliers are dealing directly with private memorial park operators. They are doing joint venture with churches because the church can obtain permits. Municipalities are new threats because they build more ash crypts and invest in crematorium
The memorial park by private business is under severe threat from these trends.
Tuesday, June 28, 2011
A MUST FOR ALL STAFF AT HOLY GARDENS MEMORIAL PARK
Our beliefs:
l. Customer service
2. Excellence
3. Learning
4. Flexibility and Adapatability
l. Customer service
2. Excellence
3. Learning
4. Flexibility and Adapatability
Our Ambition (Vision) for Holy Gardens Memorial Park Group
We have high hopes and ambition for Holy Gardens Memorial park group:
l. Geographically, we want it to be all the over the country.
2. We want the group to serve the needs of all sectors of society, especially in the DEFGH category by bringing down the cost of interment, and creating the right products for them. Most memorial park serve the AB market.
3. To pioneer innovative techniques like cremation and ash crypts.
4. To participate in all areas of memorialization: obituaries, funeral homes, chapels, memorabilias, event management, finance
HOW do we achieve this:
l. Agressive hiring of the right people
2. Agressive training for customer service excellence.
3. Innovation and growth from within.
So far we have introduced and we hope that they will catch fire:
l. Nu 52 program and suggestion system.
2. New products: ash crypts and body crypts (bpp)
3. Bulk/mass marketing by addressing channels
4. Making Holy Gardens Memorial Park a great place to work:
l. Upgraded salaries
2. Incentives
3. Gadgets for staying on
4. Agressive hiring
Profjorgeentrep
l. Geographically, we want it to be all the over the country.
2. We want the group to serve the needs of all sectors of society, especially in the DEFGH category by bringing down the cost of interment, and creating the right products for them. Most memorial park serve the AB market.
3. To pioneer innovative techniques like cremation and ash crypts.
4. To participate in all areas of memorialization: obituaries, funeral homes, chapels, memorabilias, event management, finance
HOW do we achieve this:
l. Agressive hiring of the right people
2. Agressive training for customer service excellence.
3. Innovation and growth from within.
So far we have introduced and we hope that they will catch fire:
l. Nu 52 program and suggestion system.
2. New products: ash crypts and body crypts (bpp)
3. Bulk/mass marketing by addressing channels
4. Making Holy Gardens Memorial Park a great place to work:
l. Upgraded salaries
2. Incentives
3. Gadgets for staying on
4. Agressive hiring
Profjorgeentrep
Saturday, June 25, 2011
Celebrate Life At Holy Gardens Memorial Park
For two years, celebrate was our motto/theme for Holy Gardens Memorial Park. With this theme, we remove the sadness and negative feeling associated with memorial park. We wish to celebrate the love and affection of our loved ones who are gone at the memorial park. They are not gone, they are with us. Their physical body may be gone but their love and memory stay with us.
More than that, their internment should not be a time for sadness - it should be a time for joy and jubilation. As in the jubilee of the ancient jews. The time when the spirit of the person returns to the womb of the creator should be a happy occasion. Therefore interments at Holy Gardens are intended to be happy and joyful, hence we have the motifs (themes) to make the interments colorful and memorable. Then we have the memory display (the stuff, the momentos of the the deceased are displayed prominently so that the conversation shall revolve on life of the beloved rather than the earthly remains (which can be sordid). We also have the electronic tribute (video, powerpoint, moviemaker, slideshow which we try to upload at slideshare, you tube and daily motion). Death of the loved one, after all is a reunion with the long unseen loved ones. And as a practice, we Filipinos lessen the group with songs, games, gambling, even concerts and less on lamentations and crying.
More than anything else, we do not want our friends to die (although today, l000 would not wake up, about 400,000 die every year in the Philippines). That is why in the blogroll at right, we have shared many articles on health and longevity. We must live longer, eat healthy food, exercise, so that we will be a blessing to others. We are blessed to be a blessing to others.
WE CELEBRATE LIFE
More than that, their internment should not be a time for sadness - it should be a time for joy and jubilation. As in the jubilee of the ancient jews. The time when the spirit of the person returns to the womb of the creator should be a happy occasion. Therefore interments at Holy Gardens are intended to be happy and joyful, hence we have the motifs (themes) to make the interments colorful and memorable. Then we have the memory display (the stuff, the momentos of the the deceased are displayed prominently so that the conversation shall revolve on life of the beloved rather than the earthly remains (which can be sordid). We also have the electronic tribute (video, powerpoint, moviemaker, slideshow which we try to upload at slideshare, you tube and daily motion). Death of the loved one, after all is a reunion with the long unseen loved ones. And as a practice, we Filipinos lessen the group with songs, games, gambling, even concerts and less on lamentations and crying.
More than anything else, we do not want our friends to die (although today, l000 would not wake up, about 400,000 die every year in the Philippines). That is why in the blogroll at right, we have shared many articles on health and longevity. We must live longer, eat healthy food, exercise, so that we will be a blessing to others. We are blessed to be a blessing to others.
WE CELEBRATE LIFE
Friday, June 24, 2011
Social Media Marketing for Holy Gardens Memorial park
After a long absence in the cyberspace, we the Holy Gardeners are staging a comeback. Our website, Holy Gardens Memorial Park has been inactive for more than a year and has been unattended to. The webpage is blank. HOWEVER, DESPITE THAT, WE ARE STILL NUMBER 2 IN THE MEMORIAL PARK DOMAIN.!!!
We are currently employing the various sites for the new marketing:
facebook
twitter
flick r
and we are trying to be in various blogs:
griefshare.wordpress.com/ for stories, poems, prayer on grief
holygardensgriefshare.blogspot.com" for obituaries of holy gardens customer
holygardens.group@blogspot.com for information on sites, products of holy gardens
bpi-holygardensgroup@blogspot private for administrative matters at holy gardens
group.
We hope to achieve sales and progress this year despite the many challenges we are facing now.
We are currently employing the various sites for the new marketing:
flick r
and we are trying to be in various blogs:
griefshare.wordpress.com/ for stories, poems, prayer on grief
holygardensgriefshare.blogspot.com" for obituaries of holy gardens customer
holygardens.group@blogspot.com for information on sites, products of holy gardens
bpi-holygardensgroup@blogspot private for administrative matters at holy gardens
group.
We hope to achieve sales and progress this year despite the many challenges we are facing now.
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