Showing posts with label memorial. Show all posts
Showing posts with label memorial. Show all posts

Tuesday, September 13, 2016

We are finalizing the purchase of Destiny Financial Plans to offer memorial plans to our customers

The #memorial experts

Holy Gardens, Angono, Rizal
September 13, 2016
                                                       Destiny Memorial Plans


We are on the final stages of the purchase of the Destiny Memorial Plans Inc, one of the very few remaining standing pre need companies in the Philippines.   The pre need industry saw the demise of many companies because of the low dividend/interest rate environment for investment and run away inflation for tuition fees for educational plans.  While the schools tuition fee rose by more than 10%, investment rate was only 5 to 7% and could not keep up.

The Memorial Plan business seemed to be only viable industry.  Everybody needs it, there is plenty of caskets being produced in Sto Tomas Pampanga. It used to be a cottage industry but is a very large local industry in the said town. Thus costs/prices are steady.

The memorial plan company can integrate the various segment of the memorialization bereavement industry:   funeral, plots, service, cremation, ash crypts all under one roof.  This is the only legal way to do it and make it convenient for customers to do so.

We will be in the market by late October or early November to offer our first basic product:  White Rose.

Know more about Destiny Financial Plans Inc.   Destiny Financial Plans Inc. (memorial plans)

Monday, February 22, 2016

Why every one (Juan) needs to buy a memorial park plot? Why you need to buy a plot now..

The #memorial experts

Rizal Philippines
February 22, 2016

Death is an important part of life,, the old is replaced by the new

Yes we are all going to die.  All that has life must die. It is one of the most important gift of life, to replace the old with the new and that new will be the young generation - our children.  But we are not going to die today nor tomorrow.  Someday.  No one knows the hour and time of day.  It is written at the scriptures.  But when that time comes, we are ready, no panic and more worries in that great hour of need.

But as goal oriented as most of our, we do not want to be thrown and disposed off to be forgotten in some dirty, forlorn forsaken place.  We want our remains to be dignified and honored in  a great, dignified, clean and beautiful place - a memorial park, where our remains and that of our loved ones can be honored in a special way and possibly immortalized

We want to be remembered in a special place in a special way

The death rate in our country stands at 0.05%.  For a country of about 100 million, that would be 500,000 a year.   (Worldwide about 350 million of the 7 billion earthlings die every year.)  Most of them about 70% or 350t will find their way into cemeteries:  both Catholic and municipal where they would be resting for 5 years and lease renewed after 5 years.  About  a 100t will be buried in memorial parks or cremated.

Now can the memorial park industry keep pace with the death rate.?  One doubts that.  No new memorial parks because of the stringent rules come on stream (100 meters set back, compliance with new STP rules).  The regulations are many and stiff.

As the world is not getting bigger every day, it is suggested that one buys one now.  In my hometown, it was a buyers market 20 years ago and price stood at P5t per plot.  Now the inventories are gone.  It is a sellers market (not us) no inventories are available.  If you want a plot, it will set you back by P120t if someone can sell.

Thursday, November 6, 2014

What is going to be our positioning?

The #memorial experts

We met with the marketing coordinator regarding next years plan for the Holy Gardens group.  One of the things that was discussed was the branding and positioning statement.

It was suggested that short and sweet tag statement is the #memorial experts.  So be it.