May 9, 2012
MR. HENRY TANEDO
Greenhills Development Corporation
Ortigas, Pasig City
Sir:
As per our discussion on our last meeting and based on your suggestion, I am proposing for an "ASH CRYPT BONANZA" to achieve the following objectives:
GOALS / OBJECTIVES:
1. To sell 50 units;
2. To increase sales performance of HGGMP.
3. To generate additional cash flow
REALITY:
Despite the passage of time and 3 discussions with Mr. Tanedo, only 2 ash crypts have been sold.
OPTION/ALTERNATIVES:
1. House to house saturation to subdivisions;
2. Conducting sales presentation to companies in the municipality and adjacent town;
WHAT TO DO NEXT: CONDUCT AN EVENT "FREE BREAKFAST ASH CRYPT BONANZA"
PRODUCT: ASH CRYPTS
1. Simulation on the different levels of the Ash Crypts to emphasize to prospects that some were already sold;
2. Place tarpaulin indicating: "Limited units are available or Limited Offer".
PRICING STRATEGY:
INSTALLMENT
Below ten (10) units; One year to pay - Php. 25,000.00
Above ten (10) units 22,000.00
CASH
0 – 9 units Php. 22,000.00
Above ten (10) units 20,000.00
COST BENEFIT ANALYSIS:
INPUT - Commission - P100,000.00
Discount 125,000.00
Food & Refreshment 12,000.00
TOTAL P237,000.00
OUTPUT - Expected Sales - P1,000,000.00
Ratio: .24
PLACEMENT: 1. Conduct agents meeting on May 12, 2012 to disseminate the event;
2. Visit companies within the vicinity and nearby towns: (Canlubang, Cabuyao, Sta. Rosa) for recruitment of agents for bulk sales;
3. Customer Satisfaction Specialist
*FREE ONE (1) Unit for Customer Satisfaction Specialist and Agents who will be able to
sell 10 Ash Crypts Good for May l3 up to June l3 only.
* Outright Commission to Agents.
PROMOTION: 1. Free breakfast at Holy Gardens Greenhills;
2. Installation of Tarpaulins;
3. Sending of Invitations to Top 50 existing customers; 25 significant personalities in the municipality;
4. House to house saturation in subdivisions.
5. The new CSS will market to industrial accounts prior to the event.
6. During the event, JUS and HT will attend together with their friends, to speak on ash crypt <?>
7. A powerpoint presentation on ash crypts will be prepared. < ?>
PROGRAM FOR THE EVENT: (?)
When: (June 2, 20l2)
Where: Chapel Or Some Other Venues
Time :8:30 – 10:30 AM
Program
1. Prayer Song
2. Recognition of the attendees
3. Welcome Remarks
3.1 Invocation - Mr Henry Tanedo represented by Carlota Sabile
3.2 Mr. Jorge Saguinsin
4. Power point Presentation on Ash Crypt
5. Announcement of the Promo
6. Distribution of Souvenirs
WHEN:
TIMELINE WHAT WHO WHO WILL MONITOR
May 9, 2012 Presentation/Approval
of Proposal JUS
May 10, 2012 Budget Preparation HLC ASR
May 11, 2012 Preparation for Agents ASR HLC
Meeting
May 12, 2012 Agents Meeting
May 13, 2012 Distribution of Invitation MSM ASR / HLC
Saturation HQO
WHO: HGGMP – Marketing and Sales Agents
We seek your approval and your additional marketing support from your good office.
Approved:
JORGE U. SAGUINSIN HENRY TAÑEDO
Senior Managing Director Greenhills Development Corp.
